From its origin as a manufacturer of tennis ball machines, Prince has proven itself to be an industry leader in the development and manufacturing of performance racquet sports equipment. Prince has revolutionized the game of tennis with its introductions of the “Oversize” and “Longbody” racquets. Today, Prince’s expanded tennis line outfits players from head to toe, with shoes, apparel, accessories, and more.
Prince has leveraged its international exposure by sponsoring some of the sport’s most elite athletes, including Jennifer Capriati, Patrick Rafter and Martina Navratilova. Their success in Grand Slam competitions has heightened consumer interest in the Prince brand as well as the sport of tennis.
PARTNERS
Today Prince maintains a strong presence on the professional tennis circuit through ongoing sponsorships and event management. The company also works closely with local level organizations throughout the country to develop grassroots programs designed to provide opportunities for the sport’s next generation of stars. Some of Prince’s notable partnership endorsements are:
- Exclusive Racquet, String, Apparel, Grip, and Official Footwear of Nick Bollettieri Tennis Academy
- Official Racquet of Saddlebrook Resort
- Official Sporting Goods Supplier of the SAP Open
- Official Racquet of the RCA Championships
GREENSLAM
Prince is proud to be a founding sponsor of GreenSlam, a far reaching program that will harness the power of sports to create socially responsible change with positive environmental impact.
GreenSlam was launched last year by one of the world’s greatest catalysts for positive change, Billie Jean King. Unlike other one-off programs, this is an inclusive, expansive initiative that brings into the fold the strongest organizations and leaders from various industries around the globe, all focused on empowering millions of people. Like Billie Jean King, Prince is ready to take responsibility, make internal changes, and work together as part of the larger group to influence others and teach them to rethink, reuse, and recycle.
Prince will lead by example – understanding that to improve the environment and to ask others to sacrifice, it must continue to look at its own operations. Similar to what the company does in terms of product design, Prince will continue to innovate and deliver the freshest, most cutting edge thinking to its production, packaging, distribution, and administrative practices in order to continue to develop and execute eco-friendly processes.
In addition, the company will work as part of the Green Dream Team engaging in a variety of intitiatives including a largescale sports equipment recycling program that will help consumers take their old (and usually non-biodegradable) sporting goods equipment to drop-off centers, such as tennis clubs and stadiums, where they can be reused instead of being thrown away.